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Technology Dilemma

How I solve the "Small Business Technology Dilemma" as well as the related "Home Technology Dilemma" and "Macintosh Dilemma".

What is the Small Business Technology Dilemma?

In order to keep up with the competition, all businesses today must make use of technology to increase their productivity, especially computer technology. Most businesses will take advantage of technology consulting and services to recommend, develop, deploy, and support their technology solutions. However, small businesses face tough choices when it comes to their technology needs. Being small, their choices for technology consulting and services are very limited.

Most technology consulting companies cater to larger businesses and do not serve the small business market. Of the companies that do serve the small business market, most of those are computer stores or other businesses where technology consulting is a small part of their overall work. While they may be very good at selling computers or Internet access, they often do not have the overall expertise that many small businesses require. Unfortunately, this lack of expertise can often lead small businesses into a variety of difficult technology problems, at which point the company is often left without qualified help.


The lack of consulting companies available leaves small businesses turning to individuals for help with their technology. Unfortunately, there also is a lack of qualified individuals available to small businesses. Of the professionals that are qualified to do the type of consulting work that small businesses require, many hold full-time jobs with other companies. Their ability to help small businesses must fit around their regular work schedule, and their small business clients take back-seat in priority.

Faced with this shortage of qualified help, many small businesses end up enlisting the help of the office computer "expert" or a relative of an employee who "is a computer genius". While these part-time technology helpers can be useful for certain tasks, they usually do not have the knowledge and experience to help a small business for very long. As well, the office computer "expert" usually has other responsibilities, which can cause serious productivity issues for their normal job or their technology role. The "computer genius" relatives often have dubious credentials at best, and since they do not usually have a vested interest in the business, may not be as reliable as desired.

Finally, many small businesses that can not find qualified technology consulting and services will simply put off making the investment into new technologies or finding ways to make better use of existing technologies. Unfortunately, this only hurts the small business. As their competitors continue to improve their productivity, the small business is left at a competitive disadvantage.

Marcel Brown to the Rescue!

As an independent technology consultant with a focus on small business, I am able to solve the Small Business Technology Dilemma. With my knowledge and experience, I have the technology expertise that small businesses are looking for. Technology consulting is my full-time job, so I can give my clients the priority they deserve. And since I'm independent, I can focus entirely on my client's needs without the distraction of computer sales or other non-consulting work.

What is the Home Technology Dilemma?

Home users of technology face a very similar problem to that of small businesses. Who do they turn to for their technology needs? They face the same issues with companies and individuals that small businesses do (see above), only they usually have even fewer choices available! What help they can get is often impersonal and/or of poor quality.

Fortunately, I am able to solve the Home Technology dilemma as well. I have extensive experience with the technology that is used by people in the home and home office. I also treat my home clients with the same respect as my small business clients. In addition, where many computer stores require their customers to bring their computers into the shop for any type of service, I gladly make house calls!

What about the Macintosh Dilemma?

Small business users of Macintosh computers face an additional dilemma. The availability of professional Macintosh consulting and services is generally very poor, especially outside of large cities. Many small business that use Macintosh computers are self-supporting, making use of their employees who use the computers as part of their jobs. While this is a testament to the user-friendliness of the Macintosh platform, this self-support is often not enough for more complex issues, especially issues involving cross-platform integration or cooperation. When Macintosh-using businesses are able to bring in professional technology help, oftentimes the consultant is much more fluent in PC platforms, with only a rudimentary knowledge of the Macintosh, if any at all.

Many home users of Macintosh computers are also self-supporting, but when professional help is needed, again it is usually much tougher to find help. When Macintosh help can be located, the individuals are generally other Macintosh users who have become proficient with their machines. While these individuals can be helpful, They are not technology professionals, so their knowledge can be limited.

I am a technology professional with a great amount of knowledge and experience not just with PC platforms, but with the Macintosh as well. In fact, my knowledge of the Macintosh platform may be among the absolute best in the St. Louis area. My level of overall information technology knowledge and experience combined with my Macintosh knowledge is exceptionally rare in the technology industry. Not only am I able to work with Macintosh computers in Macintosh-only environments, but I can work with and make the Macintosh work in cross-platform environments of just about any kind.

I'm a Problem Solver!

As I've just shown, I solve three major dilemmas facing small business and home technology users. If you have technology needs of any sort, please contact me today. I will be able to work with you to determine the best technology for your needs and get you on the road to solving your own dilemmas.



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